Some skeptics might consider KSU’s experiment a failure because of its low completion rate. But in evaluating this MOOC in 2015, KSU looked at other factors, including social media mentions. And, in fact, the MOOC helped to increase brand awareness: “Over 25,000 Twitter Hashtags Tweets and Re-Tweets were documented. … More than half had never heard of the institution. Another 25% had heard of the institution but were largely unfamiliar with it.”