At the headquarters of online education company Coursera in Mountain View, California, a world map with strings and push pins notes all the universities offering massive online open courses, or MOOCs, on its website.

Coursera offers distance learning courses, including free and paid-for options, run by around 150 universities across 29 countries. Forty-five percent of Coursera’s 24 million users are from developing countries, and the company is working to increase that number.